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Vegetables are the program.
We are building the compiler.

The missing platform for the global food economy.

Stealth Mode • Join the waitlist

Vegetables are the program.
We are building the compiler.

The global food system is the world's most essential operating system, yet it runs on obsolete code. It is fragmented, opaque, and inherently wasteful. vegetable.app is the new infrastructure layer for the food economy. We are the missing platform designed to restructure how humanity connects to its food supply.

01

Direct Connection

We are dismantling the barriers between origin and consumption. By connecting consumers directly to farms, we remove the friction of legacy distribution, ensuring fresher produce and transparent sourcing.

Abstract connection visualization
02

Market Access

For the first time, food suppliers are gaining direct visibility into consumer demand. We provide producers with the infrastructure to access markets instantly, bypassing the inefficiencies of the traditional wholesale model.

Abstract market visualization
03

Waste Resolution

Inefficiency is not a byproduct; it is a calculation error. By perfectly matching supply with demand through predictive logistics, we aim to solve the problem of waste in the food supply once and for all.

Abstract efficiency visualization

Market Fundamentals

.3T
Total Addressable Market
Global fresh produce economy
30.0%
Current System Loss
Volume lost to waste annually
570M
Producer Network
Farming operations globally

Leadership

Frank Pacheco
Co-Founder
Albert Kim
Co-Founder

The Core Protocol

Three pillars redefining the food economy

Direct connection visualization
01

Direct Connection

We are dismantling the barriers between origin and consumption. By connecting consumers directly to farms, we remove the friction of legacy distribution, ensuring fresher produce and transparent sourcing.

Market access visualization
02

Market Access

For the first time, food suppliers are gaining direct visibility into consumer demand. We provide producers with the infrastructure to access markets instantly, bypassing the inefficiencies of the traditional wholesale model.

Waste resolution visualization
03

Waste Resolution

Inefficiency is not a byproduct; it is a calculation error. By perfectly matching supply with demand through predictive logistics, we aim to solve the problem of waste in the food supply once and for all.

Vegetable.app

Market Fundamentals

Data-driven insights into the global food economy

Total Addressable Market
.3 Trillion
Global Value
Fresh produce economy
Current System Loss
30.0%
Annual Loss Rate
Volume lost to waste
Producer Network
570 Million
Global Operations
Farming operations worldwide
Abstract data visualization Market data grid visualization
Vegetable.app

Leadership

The minds behind the infrastructure

Frank Pacheco portrait

Frank Pacheco

Co-Founder

Albert Kim portrait

Albert Kim

Co-Founder

Vegetable.app

Connect

Verification and physical presence

Headquarters

400 West 37th St
New York, NY 10018

Status

Stealth Mode

Vegetable.app
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